During our second week, we learned about social media marketing. First, we learned about the psychology behind social media and how marketers use different strategies to attract customers to their websites.
We also learned about the five biggest platforms, their advantages and disadvantages, and which channel we should focus on depending on our target audiences.
We created social media strategies for small businesses and prepared a social media content plan for the next two weeks. We learned how to create a paid advertising post and how to optimise its results. Lastly, we learned about some tools that help collect, organise and schedule social media content.
Throughout this week, we worked on many different tasks. First, we created Pinterest boards and Facebook pages. Second, we made an event research for our content strategy.
Third, we created our CVs with the Canva tool. Here we learned how to write about our work experiences, education, and skills to present to a potential employer.
On the Learning in the Sun Facebook Page you can find our results and posts thats we prepared in that week:
After practicing the basic SMM activities, we focused on creating a Facebook Campaign. For this task, our trainers gave us another contest.
We were divided into four groups and had to make our own shampoo brand, which we created our own logo and a brand name. We created a promotional video, prepared a carousel ad and described our potential target group.
We enjoyed this project because it was fun creating the promotional videos and really enjoyed working together. A lot of great ideas were presented, but in the end, a winner had to be chosen.
Team 2 won the competition because they presented a good idea for a dry shampoo and a really professional advertising strategy. The winners received a pack of donuts.
Check out their video below:
We had a fun activity titled Mission Impossible. We were divided into two groups – Team A and Team B.
We had two hours to complete ten different funny challenges in the most creative way possible.
At the first glance it seemed impossible to finish all the crazy tasks in time. But in the end we did it.
Team A was the winning team and received some sweets.
View the Toggles below to see some of our best work:
It was our last weekend on the beautiful Canary Island of Tenerife.
The weekend started with an excursion to Mount Teide, the highest mountain in Spain (3178m).
First we made a stop in the small town of La Orotava where we visited Plaza del Ayuntamiento. It was fun because we learned a lot about the history and traditions of the town.
We were also amazed by the flower carpets that they make there every summer.
After a Barraquito (a coffee drink made with condensed milk, hot milk, cinnamon, lemon and liqueur), we continued our drive up to the top where we enjoyed the wonders of Mount Teide and Roque Cinchado.
We all took beautiful pictures of the surreal area which looks like the moon. The very top of the volcano was even covered with snow which was super pretty.
On Sunday, some of us stayed in Puerto de la Cruz and others went to Costa Adeje in the south.
For those that went to Costa Adeje, we got to spend most of the day at Siam Park – the biggest waterpark in Europe. It’s a nice park to spend the day with your family, get an adrenaline rush, or just relax at the lagoon.
We went on a lot of different water slides that by the end of the day we were so tired we could sleep for weeks.
Once, we arrived back at our hotel in the evening, we were all ready to go straight to bed.