Digital Marketing Training
for Apprentices – in Tenerife
ERASMUS+ Internships for Apprentices | Business School & University Students
What Do We Do at SEOintheSUN
You Can Book Up To 4 Weeks of Training
Each week builds further on the one prior.
Creating & Publishing Web Content
You will start your training with an introductory seminar to digital marketing. After that we’ll show you how to work with collaboration tools and apps. In connection to the seminar about “content marketing” and “writing for the web” we will teach you how to take better photos and optimize them for websites.
You will then learn to create nice looking graphics for the web before we show you how to find out what your target group is looking for with the help of our keyword research tools.
During the practical training, you will do a keyword research for your first article and write it. You’ll take your own photos, research additional ones and create suitable graphics.
There are three contests during the first week and will award the best three articles, photos and graphics.
Search Engine Optimization (SEO) & Landing Pages
We will start the week with an introductory seminar to our website building system – WordPress – and demonstrate how to create a Blog post. We’ll also teach you how to prepare your website for better rankings on Google – better known as Onsite SEO.
In the “Copywriting” seminar we’ll explain how to write text that sells and in the “Landing Pages” seminar we’ll show you all the elements you need on a typical sales page. And in the affiliate marketing seminar, we’ll explain how you can make money on the internet selling other companies’ products and services.
During the practical training, you will publish your article on WordPress and then you will optimize your blog post article from the previous week for better rankings on Google. Later in the week, you will start to build your own landing page for one of our affiliate websites and will finish this task by publishing the page on Friday.
We’ll award the best landing page in the contest that week.
Social Media Marketing
This week is all about Social Media Marketing. We will start with a seminar explaining the psychology behind social media. After this, we’ll present other interesting social media platforms that are used by digital marketers to you.
Later in the week, we’ll teach you how to create a social media audit and we’ll show you the tools that we use for social media success on Autopilot.
Paid advertising on social media channels is very important for digital marketers and will be the subject of the seminars and live demonstrations at the end of the week.
During the practical training, you will first create ideal Facebook posts and start your own board on Pinterest. Later you will be conducting a social media audit on a given company and will be required to create a social media strategy. You also will do the setup for a Facebook advertising campaign in order to send traffic to your landing page, which was created the week before.
In the contest for social media week, we will award the individual with the most successful Facebook post. There will also be another contest entitled “big brands on social media.”
Digital Marketing Services
The 4th week of our “Digital Marketing for Apprentices” Programme is a very special one. You will be learning 4 different services that we use constantly on our own websites or sell to our clients.
- Google My Business Optimization
- Basic SEO Onsite Audits
- Meta Tag Optimization
- Social Media Strategy
Every day we will start with a different demonstration of a digital marketing service. We will show you step by step how we create the work.
Then it’s your turn. In three-hour workshops, you will repeat the same steps while we observe your end product and give you feedback.
During the practical training aspect, you will be working on real client’s services tasks for the rest of the day.
Our final seminar this week will be about “Digital Opportunities in 2018”. We will summarise what’s going on in the digital world for you and will tell you how you can get the best out of it.
The 4 Pillars of Our Teaching Success
Got some spare time after your classes?
Join our free weekly leisure activities …
Monday 2:30 pm – Visit to the Botanical Garden
Tuesday 2:30pm – Flamenco lessons
Thursday 2:30 pm – Salsa lessons
Friday 4 pm (winter) / 6 pm (summer) – Beach Volleyball
Weekends – There are plenty of things to do on the weekends.
From local fiestas or pub crawls to hikes or sunbathing on the beach, the island of eternal spring surely has something for everyone.
… or let us organize the best experiences Tenerife has to offer:
Calculate The Price and Reserve A Training Spot
As our training gets filled up quickly, we advise you to make your group reservation as soon as possible by filling out the form below. Please note that the reservation is non-binding. Once you have submitted the form, we will get in contact with you to clarify the details.
Prices are per participant. They can change slightly depending on seasons and overall demand.
Come to Tenerife with Erasmus+ Funds!
Erasmus+ can provide your school with funded opportunities to engage in international activities with lasting benefits for you as a school leader, your pupils, teachers, the school and the wider community. Funding is available in the form of grants which aim to contribute to activities supporting education and training within your school.
During the last 16 years FU International Academy Tenerife has gained copious experience in the organization of international projects with Erasmus, Leonardo da Vinci and now Erasmus +. In 2017 we welcomed over 300 participants consisting of staff from 15 different schools and pupils from 25 educational institutions. We aim to grow our numbers year on year!
- Travel costs: according to the Erasmus+ distance calculator
- Individual support: 60-120 €/day if you decide to come to Spain
- Course support: 70 €/training day (only in the case of school staff)
- Organizational support: 350 €/participant
Want to apply? Just send an online application by 2nd of February 2018 to your National Agency.
Here you have all the steps in order to prepare a successful application:
- Identify the person at your school who is responsible for staff development and find out if you are already registered on the Erasmus+ portal. Please note that you cannot apply for Erasmus+ funds individually, you have to apply in the name of your school.
- Check if your organization is registered at Erasmus+ and you have a PIC number. If not you can start here: Registration Our PIC number is: 948271904
- Download the application form: The application process is managed by the National Agency of where the applicant organisation or consortium is based. First select your country then download the application form from their platform.
- Ask us for a detailed program description: Contact our colleague, Orsi, at erasmuspl-at-fu-ia.com for our template form in order to easily fill your application. Always mention what kind of project you are applying for!
- Submit the Application form digitally: The deadline is 2nd of February 2018, 12.00 AM Brussels time!
For further information, feel free to contact us at erasmusplus-at-fu-ia.com or if you would like to learn more about Erasmus+ for schools check out this document: A practical guide for school leaders.