In 2016, I thought it was time for something new. Due to our huge success in the training sector (180 students in 2016 alone) we were having less and less time to do the clients’ work with dozens of different tasks, always changing, back and forth, plus endless communication on the phone and via email.
I thought that there must be a better way to deliver digital marketing services, a way that suits the needs of our clients and delivers exactly what they want.
Over a couple of weeks we hit the reset button and we reduced our clients to ZERO. We had finally the time to work an a new services concept that we were fancying for quite a while: Productized Services.
A Productized Service is a service that you sell as if it were a product. It has a standardized list of features that describe in detail what you do. Productized Services have a fixed price and delivery date.
There are lots of benefits in Productized Services offers, both for us and our clients. The most important ones:
- Our clients know what to expect, when to expect it and how it works.
- Our clients get high quality outcome at fantastic prices.
- The process of our services are defined and fixed.
- We get paid upfront.
For every single service we have to create standard operating procedures (SOPs) which are easy to learn by our team members and… easy to teach to our students!
Finally we can say with total truth: We practise what we teach! Or better: we teach the exact service that we charge our clients for.
If you want to join us for a while on our exciting journey, sign up for the newsletter or visit us here in Tenerife, we’d love to see you!
Warmest regards from Tenerife or as we say here:
See you in the sun!
Frank & the SITS Team.