Google Analytics it the world’s leading service offered by Google that tracks and reports website traffic. To use it, you have to add a small snippet of code to each of your pages, which will then track how users interact with your website.
Google Search Console is another service provided by Google that allows webmasters to see information about how Google is indexing and displaying their sites in the search results. With it, you can see which search queries returned which pages of your website, how many times those results were seen and how many times they were clicked on.
These two services are incredibly valuable for any website owner. They can help you to understand your audience better, optimise each page of your website, and increase your website’s traffic.