What is Competitor Keyword Research?

The underlying principle is simple: First, you provide us with your seed keyword. Then we will have a look at Google’s SERP pages to find out who the competing URLs are.

In the next step, we use our keyword research tools to scrape their data. This way, we can find out exactly which keywords they are currently ranking for successfully. In the end, we transfer this info straight to your report.

We use the best keyword research tools on the market. At least according to our experience and research: KWFinder and SEMrush.

Since each tool has different strengths, we decided to combine them all. That’s the safest bet and gives you all their results at once. We’ll deliver them in one consolidated list with standardized metrics from KWFinder.

Have a look at our in-depth academic research that will explain to you why we chose to work with those exact tools.

To be honest: Keyword data is a mess.

We looked into the different tools carefully. As a matter of fact many source their data differently. And that means that they give you different metrics (e.g. search volume) for the same keywords.

We tried to make the best of it by standardising the data via KWFinder. That’s why we get the keyword suggestions from all reports that the different tools have to offer, import them to KWFinder and extract the corresponding data from this single tool only.

That means for you: One consolidated list with comparable metrics.

KWFinder has access to the original Google data via the Google AdWords API. Thus, it can deliver your data on a worldwide aggregated level.

On the other hand, SEMrush and Ahrefs work with their own national databases. So they could only give you metrics on a national level.

To create the best results, we combine the power of all tools, we extract suggestions for a target country of your choice. Then we import them to KWFinder to get their global metrics.

If you want your keyword suggestions to have globally aggregated metrics, you will get them in our report. The only point where we need your target country is when we work with the tools Ahrefs and SEMrush.

Those exclusively work with national databases. So to get keyword ideas from them, we temporarily need to limit our search to your main target country.

However, we’ll pull the final metrics for these suggestions directly from KWFinder. This way, you get the data in your preferred geographic range.

It’s simply too time-consuming to do a manual difficulty check for each keyword. That’s why KWFinder has a metric called “Keyword SEO Difficulty” ranging from 1 to 100. The higher it is, the more difficult it will be to rank.

Unfortunately, KWFinder doesn’t give you this metric automatically. Rather it calculates each individual SEO difficulty using real-time data. This means that we also have to fetch it for each keyword manually. And this takes time.

If your seed keyword gives less than 200 suggestions, we’ll already deliver our report with all SEO difficulty values. Otherwise, you can make a shortlist of 200 potential target keywords and submit them to us. We’ll get back to you with the difficulty values.

Yes. And we’ll explain how in our blog post.

But to do so, you first need to read it, get a subscription to the paid tools that we use and learn how to best utilize them to achieve the results you want. For majority of people, it will be cheaper to let us handle the service.