SEO Boot Camp
in Tenerife
5 Days (30 hours) – max. 12 participants – Beginners / Intermediate
For Individuals | ERASMUS+ Staff | Bildungsurlaub
990,–€
Next Starting Dates in 2019
01.04., 14.10.
The World’s Most Intensive SEO Training!
So, you are a hard worker and you want to learn as much as you can in the shortest time possible? Well, our SEO Bootcamp is perfect for you!
Get in-depth seminars, live demonstrations and workshops for 1 week – 6 hours a day.
The result: You will be able to work as an SEO magician and improve the rankings and traffic of your own and your client’s websites.
Get Trained by Our SEO Specialists
Learn Years’ Worth of Knowledge in a Week!
Introduction Day to Search Engine Optimization
- Introduction to SEO – Why it is essential? – 45 min Seminar
- The Most Important Ranking Factors in 2018 – 45 min Seminar
- SEO Show Cases – 45 min Demonstration
- The Online Marketers Preparation Workshop I – 45 min Workshop
- Free Software & SEO Extensions for Google Chrome / Firefox – 45 min Workshop
- Using SEO Tools – Practical Training
We explain how SEO evolved over the years, what exactly it is in 2018, and why it’s still one of the most important areas in digital marketing.
In the Online Marketer’s Preparation Workshop, you will install the most important software tools and browser extensions and learn how to use them effectively.
On-Page SEO as The Foundation for Good Rankings
- The Complete List of On-Page Elements – 90 min Seminar
- Best Practice: Anatomy of a Perfectly Optimized Page – 45 min Demonstration
- On-Page Audit Case Study / Site Clinic – 45 min Workshop
- On-Page / Website Check (TBD) – 45 min Workshop
- On-Page Optimization (TBD) – Practical Training
Being able to optimize a website properly is an indispensable skill. It is the building block of any good SEO campaign and will improve your website rankings right away. Here, you will learn how to structure the different subtopics of any website for maximum visibility and how to keyword optimize your content the right way.
You’ll wrap up your day with hands-on practical training, where you will work independently to create your own On-Page Optimization.
Keyword Research & Content Creation
- Understanding Keyword Searches – 45 min Seminar
- Keyword Research – Best Practices – 45 min Demonstration
- Introduction to Content Marketing – 45 min Seminar
- Outline of an Evergreen Blog Post Based on Research – 45 min Workshop
- Development of a Content Strategy – 45 min Demonstration
- Plan Your Next 12 Blog Posts Based on Keyword Research – Practical Training
Smart keyword research can be the difference between a good campaign and a great campaign. We will teach you how to find the ‘low hanging fruit’ keywords – ones that are highly profitable and require less work.
We will introduce you to the concepts of Content Marketing and you will understand how to optimize your content to please both, your users and Google’s Hummingbird algorithm.
In the workshop, you will learn how to write an evergreen blog post that will drive constant traffic to your page. At the end of the day you will know how to develop a Content Strategy and you can start planning your blog posts based on a Keyword Research.
Link Building And Local SEO
- The Value of Links in SEO – 45 min Seminar
- Website Links Analysis (plus Competition) – Case Study – 45 min Demonstration
- 7 Working Link Building Tactics in 2018 – 45 min Demonstration
- Introduction to Local SEO – 45 min Seminar
- Google My Business Optimisation & Citations – 45 min Workshop + Practical Training
You will learn the big picture of what Google is looking for in 2018. We will examine factors such as links, social signals and user metrics, and break down the strength of your own and your competitor’s website links in a systematic approach. Learn about our Nº1 link building strategy where we focus on giving Google the ‘perfect’ link.
We will introduce you to the concept of Local SEO. In the workshop you will undertake Google My Business Optimization and Citations.
Web Analytics – Tracking & Measuring Success of SEO
- Introduction to Web Analytics – 45 min Seminar
- Most Important Elements of Google Search Console – 45 min Demonstration
- Most Important Elements of Google Search Analytics – 45 min Demonstration
- Automated Reporting with Google Search Console & Google Analytics – 45 min Workshop
- Creating a Keyword Ranking Status Report with Google Search Console – 45 min Workshop
- Analysing Your Own Google Analytics & Google Search Console Data – Practical Training
Being able to read marketing data means better decisions and more profitable websites. With Google Analytics, we will show you how to accurately measure the value of different traffic sources. You will be able to learn about your visitor demographics and be able to anticipate their needs better. We will also dive into Google Webmaster tools, which is Google’s direct line of communication to your site.
In the workshop, you will learn how to setup automated SEO reports for your or your client’s website.
The 3 Pillars of Our Teaching Success
Seminars
In our seminars, we work with presentations and teach you the theory and the WHY of digital marketing and its elements.
Demonstrations
We will show you in our live demonstrations how we plan campaigns, create content, build a landing page, etc.
Workshops
In the workshops, you will implement what you’ve learned before. We will be there looking over your shoulder to correct you.
Got some spare time after your classes?
Join our free weekly leisure activities …
Monday 2:30 pm – Visit to the Botanical Garden
Tuesday 2:30pm – Flamenco lessons
Thursday 2:30 pm – Salsa lessons
Friday 4 pm (winter) / 6 pm (summer) – Beach Volleyball
Weekends – There are plenty of things to do on the weekends.
From local fiestas or pub crawls to hikes or sunbathing on the beach, the island of eternal spring surely has something for everyone.
… or let us organize the best experiences Tenerife has to offer:
Teide Tour
Visit the highest mountain in Spain.Excursion to The Teide National Park
You will visit La Orotava (a picturesque historic town close to Puerto de la Cruz). Then this will be followed by a visit to the Teide National Park with its dramatic volcanic landscape.
Masca Hike
Walk down along the gorge of Masca.Masca Hiking & Boat Trip
You will take part in the 4-hour hiking tour passing through the impressive gorge of Masca until you reach the beach. After arriving at the ocean, a boat will take you to Los Gigantes.
Loro Parque
Once a parrot parque, now a zoo.Loro Parque - Europe's Best Zoo
In the Loro Parque, you will see a combination of magnificent animals and the biggest parrot collection in the world. You will be able to enjoy spectacular animal shows throughout the day.
Siam Park
The Water Kingdom of Tenerife.SIAM PARK - EUROPE'S BIGGEST WATERPARK
You will spend one day at the biggest water park in Europe enjoying lots of exciting water attractions. The highlight of Siam Park is the “Tower of Power” which is 28 meters high.
Whales
Whale and dolphin tour on the west coast.Whale Watching On A Catamaran
In a 4.5-hour excursion, you will enjoy sailing on a catamaran from where you can spot whales and dolphins. While at the Masca Bay, you will be able to go for a swim.
Surf Lessons
10 hours of surfing for beginners.Surfing for Beginners
You will spend some afternoons in the rolling waves on our local beach. Trained teachers will introduce you to this exciting water sport – in theory and in the ocean.
Diving
PADI Open Water Diver - beginners & advanced.Diving Course at Tenerife's Coastline
Qualified instructors will introduce you to the magnificent underwater world around Tenerife for 1 or 2 weeks. There’s a whole new world just waiting to be discovered.
Paragliding
Flying in tandem over Tenerife's landscape.Paragliding Tandem Flight
With one of your fully qualified instructors, you will fly in a tandem from one of Tenerife’s various vantage points. Catch the thermals and enjoy the dramatic landscape.
Former SEO Students at SEOintheSUN Loved The Training
They really know about their topics
I had a really nice time during my SEO Boot Camp week. Frank, Tobias and George gave an overview of interesting things like Keyword Research, Content Marketing, Onsite Optimization, Google Analytics and Link Building. They were very open to questions and it was obvious that they really know about their topics. To apply and practice the newly learned material, we had the opportunity to use a lot of free tools they provided. I really learned a lot and enjoyed my stay!
Being aware of the importance of SEO
The SEO Boot Camp gave me a really detailed overview of SEO. I was a complete beginner when I came to Tenerife and, after a one week course at SEOintheSUN, I left the island with a bunch of new knowledge that will help me to optimize our company’s webpage. I’m now aware of the importance of SEO and of how many mistakes we were making. Our trainers gave us interesting examples from their digital marketing experience. This made the course even more exciting. Besides the gained knowledge, I extremely enjoyed the relaxing atmosphere at SEOintheSUN. I would definitely recommend this course to all SEO beginners!
A full understanding of the concepts
“I took part in the one-week SEO Boot Camp and had a wonderful experience. I am really happy about how much I learned about Search Engine Optimisation. We covered everything from Keyword Research, Content Creation, and Onsite Optimisation to Google Analytics and Link Building. Frank, George and Tobias are great trainers working in the field. They were always open to questions. This allowed us to have a full understanding of the concepts. I especially liked that they provided us with many free tools as this will help me to get started with my own projects.”
The seminars were interesting and engaging
SEOintheSUN seminars were interesting and engaging, and the trainers are really friendly and approachable. If you’re new to internet marketing, taking these seminars is a great way to get you started in the right direction, while also meeting like-minded people and discovering the beautiful island of Tenerife.
Reserve Your Place at The SEO Boot Camp
As our training gets filled up quickly, we advice you to reserve a seat by filling in the form below. Please note that the reservation is non-binding. Once you have submitted the form, we will get in contact with you to answer any questions that you may have.
In order to complete your registration for a course, you will be required to pay the full amount for the course and, if booked, the accommodation at the time of registration.
Payment Options
- Via bank transfer using the information given below. All transfers must clearly indicate the applicant’s full name and invoice number so that he or she can be easily identified for future reference.
Account holder: Formación FU S.L.
Bank Address: Carretera Botánico s/n. La Paz. Puerto de la Cruz.
Bank name: La Caixa
Account number: 2100 6971 5022 0005 7914
IBAN: ES16 2100 6971 5022 0005 7914
BIC / SWIFT: CAIXESBBXXX
- Pay per Paypal to [email protected]
FUIA is not responsible for paying any bank charges – if these are outstanding at the start of the course, you will be asked to pay them. When we receive the payment or the payment confirmation, we will confirm the reservation and send all the necessary information to the required parties prior to the student’s arrival.
Cancellation Conditions
All cancellations must be made in written form. The cancellation date will be the date on which FU International Academy receives the written cancellation. We strongly recommend that you arrange appropriate insurance coverage to protect yourself against the possibility of cancellation due to illness or accident.
Cancellation fees (course and accommodation)
Up to 29 days before the start of the course: 30% of full amount
28 days or less: 100% of full amount
FUIA will not refund any fees due to absence or illness.
Absence from classes: Missed classes will not be made up under any circumstances.
Booking changes: The student must pay a €50 administration fee for each request of a change in the course or accommodation.
Come to Tenerife with Erasmus+ Funds!
Erasmus+ can provide your school with funded opportunities to engage in international activities with lasting benefits for you as a school leader, your pupils, teachers, the school and the wider community. Funding is available in the form of grants which aim to contribute to activities supporting education and training within your school.
During the last 16 years FU International Academy Tenerife has gained copious experience in the organization of international projects with Erasmus, Leonardo da Vinci and now Erasmus +. In 2017 we welcomed over 300 participants consisting of staff from 15 different schools and pupils from 25 educational institutions. We aim to grow our numbers year on year!
Grant:
- Travel costs: according to the Erasmus+ distance calculator
- Individual support: 60-120 €/day if you decide to come to Spain
- Course support: 70 €/training day (only in the case of school staff)
- Organizational support: 350 €/participant
Want to apply? Just send an online application by 2nd of February 2018 to your National Agency.
Here you have all the steps in order to prepare a successful application:
- Identify the person at your school who is responsible for staff development and find out if you are already registered on the Erasmus+ portal. Please note that you cannot apply for Erasmus+ funds individually, you have to apply in the name of your school.
- Check if your organization is registered at Erasmus+ and you have a PIC number. If not you can start here: Registration Our PIC number is: 948271904
- Download the application form: The application process is managed by the National Agency of where the applicant organisation or consortium is based. First select your country then download the application form from their platform.
- Ask us for a detailed program description: Contact our colleague, Orsi, at erasmuspl-at-fu-ia.com for our template form in order to easily fill your application. Always mention what kind of project you are applying for!
- Submit the Application form digitally: The deadline is 2nd of February 2018, 12.00 AM Brussels time!
For further information, feel free to contact us at erasmusplus-at-fu-ia.com or if you would like to learn more about Erasmus+ for schools check out this document: A practical guide for school leaders.
Anerkannter Bildungsurlaub am Meer: Lerne Online Marketing auf Teneriffa!
Nutze die Gelegenheit und verbringe Deinen Bildungsurlaub in Spanien und lerne Online Marketing und SEO auf Teneriffa – Sonne, Strand und Kultur inklusive!
Wir, die FU International Academy und SEOintheSUN auf Teneriffa sind mit den Weiterbildungen “SEO Boot Camp” und “Digital Marketing Strategy Course” offiziell als Bildungsurlaub-Anbieter in folgenden Bundesländern anerkannt:
Bremen, Saarland, Niedersachsen, Hessen, Brandenburg (gilt auch für Berlin), Sachsen-Anhalt, Rheinland-Pfalz, Schleswig-Holstein, Thüringen, Hamburg, Mecklenburg-Vorpommern
Deine Vorteile
Mit der zunehmenden Digitalisierung und Internationalisierung steigt die Nachfrage nach Arbeitnehmern mit Erfahrung im Bereich Online Marketing stetig an.
Nutze also die Gelegenheit und verbringe Deinen “Extra-Urlaub” auf der schönsten Kanarischen Insel, um neues Wissen über Online Marketing, SEO (Suchmaschinenoptimierung) und Social Media Marketing zu erlangen oder es zu vertiefen.
Das Seminar findet auf Englisch statt, so dass alle Nationalitäten teilnehmen können. Nebenbei förderst Du also auch Deine Englischkenntnisse 🙂 Sichere Dir jetzt mit uns diese entscheidenden Vorteile im Berufsleben und hebe Dich langfristig von anderen ab!
Deine Voraussetzungen
Die Bildungsurlaubsgesetze, der uns anerkennenden Bundesländer, sichern jedem Arbeitnehmer (Voll- oder Teilzeit) den Anspruch auf Freistellung für einen Bildungsurlaub im In- oder Ausland zu. Voraussetzung ist, dass sich Dein Arbeitsplatz in einem der oben genannten Bundesländer befindet.
So kannst Du 5 zusätzliche bezahlte Urlaubstage pro Jahr bzw. 10 Tage in 2 Jahren nehmen. Die anfallenden Kursgebühren sind dabei vom Arbeitnehmer zu zahlen, wobei der Arbeitgeber durch die Lohnfortzahlung seinen Teil beiträgt.
Deine Anmeldung
Wir haben Dich überzeugt und Du möchtest Deinen eigenen Bildungsurlaub beantragen?
Bei guter Planung ist der Antrag und die Anerkennung für einen Bildungsurlaub unkompliziert und verläuft so:
- Informiere deinen Arbeitgeber rechtzeitig über deine Pläne (ca. 3 Monate vorher).
- Melde Dich für den gewünschten Online Marketing Weiterbildung über das obige Anmeldeformular an. Trage bitte bei “Country” Dein Bundesland ein, damit wir wissen, dass es sich um einen Bildungsurlaub handelt.
- Nach erfolgreicher Anmeldung erhältst Du von uns eine Rechnung sowie eine Buchungsbestätigung zur Vorlage beim Arbeitgeber. Solltest Du ebenso einen Anerkennungsbescheid für das jeweilige Bundesland benötigen, senden wir Dir diesen gern zu, ebenso wie einen detaillierten Stundenplan.
- Die Anmeldegebühr von 150 € kannst Du nach Bestätigung deines Arbeitgebers zahlen.
- Die Teilnahmebestätigung zum Vorzeigen beim Arbeitgeber stellen wir Dir am Ende Deines Seminars aus.
- Zum Abschluss Deines Seminars erhältst Du auch ein Zertifikat über die Teilnahme und die Kursinhalte.
Weitere Infos findest Du in folgendem Blogpost oder schreib uns gerne eine E-Mail an team[at]seointhesun.com.