Keyword Research & Content Creation
- Understanding Keyword Searches – 45 min Seminar
- Keyword Research – Best Practices – 45 min Demonstration
- Introduction to Content Marketing – 45 min Seminar
- Outline of an Evergreen Blog Post Based on Research – 45 min Workshop
- Development of a Content Strategy – 45 min Demonstration
- Plan Your Next 12 Blog Posts Based on Keyword Research – Practical Training
Smart keyword research can be the difference between a good campaign and a great campaign. We will teach you how to find the ‘low hanging fruit’ keywords – ones that are highly profitable and require less work.
We will introduce you to the concepts of Content Marketing and you will understand how to optimize your content to please both, your users and Google’s Hummingbird algorithm.
In the workshop, you will learn how to write an evergreen blog post that will drive constant traffic to your page. At the end of the day you will know how to develop a Content Strategy and you can start planning your blog posts based on a Keyword Research.