Again, using the left hand menu, navigate to Yoast SEO → Search Appearance.
On the General tab, you can choose one of the displayed Title Separators. This is more or less a matter of personal choice. For best readability we recommend to go either for a dash [ – ], a bullet [ • ], or a vertical bar [ | ]. Also keep in mind that the narrower your separator is, the more space you will get for your meta titles in Google’s SERPs (search engine results page) – even if it’s just a couple of pixels.
If you haven’t already set a Meta Title and Description for your front page (or blog page, if you have one), you can do so right here. Simply click on the corresponding link(s). On the following site, scroll down to the snippet editor where you can alter the meta title and description.
Lastly, on the very bottom of the general tab under Knowledge Graph, configure whether you’re a company or a person and enter your name here. This information will help your website’s indexation in Google’s Knowledge Graph.
On the Content Types tab, you can choose for each content type …
- whether or not this type should appear in search results,
- whether or not to show a date in the snippet and
- whether or not shot the Yoast SEO Meta Box below this content type, which lets you modify the meta titles and description of each piece of content manually.
Which settings you apply here depends on your website and it’s purpose or goals. Most likely you would want your pages and posts to appear in search results, and therefore also have the Yoast SEO Meta Box displayed.
Below these settings, you can configure a basic template for meta titles and descriptions of posts and pages (and any other content types you might have). These will be used if you don’t manually enter meta titles and tags for your content (which you should).
There are several variables you can use here, which all are listed and explained under Need Help at the top of the page. For now, we recommend to go with [Title] [Separator] [Site title] for the SEO title and [Excerpt] for the meta description template – but feel free to alter this to your liking.
The Media tab only contains one single setting which lets you decide whether or not redirect attachment URLs (which WordPress automatically generates whenever you upload media) back to the original media file. We recommend to leave this setting set to “Yes”.
If your website uses categories and tags to organize your content, you can alter the meta title and description templates of those on the Taxonomies tab, just like you did with the content types.
On the Archives tab, we recommend to disable both Author and Date archives to prevent duplicate content. If you leave this enabled, it might pose a problem to your ranking in the SERPs (search engine result pages), as the search engines won’t know which URL of the pages with similar/same content to display. For more information on this, check out this article by Yoast regarding duplicate content.
On the second but last tab Breadcrumbs, you can choose to enable breadcrumbs for your site. We recommend to disable the breadcrumbs functionality for now, as it requires a little more reading and some coding to implement them on your website. However, if you want this functionality, check out this article by Yoast regarding implementation of breadcrumbs.
And finally, on the RSS tab, you can add information regarding your website in the RSS feed, which is highly recommended. There will always be scapers out there who will steal content and copy blog posts word-for-word. You can hardly prevent that. But by adding links to your website and blog posts in the RSS feed, you at least will get attribution and search engines will know where the content originally came from.
Therefore, we recommend to put something like %%BLOGLINK%% before each post, and The post %%POSTLINK%% appeared first on %%BLOGLINK%%, %%AUTHORLINK%%. after each post in the RSS feed. The different variables are explained below these settings in the Yoast plugin.
Moving on to the Search Console.