How to Get Data from Facebook
We hope that we could clarify the social media lingo for you. So without any further ado: Let’s get this audit started!
What are the necessary steps to complete a Facebook Audit Report?
Step 1: Be clear on the basic information about your business!
Step 2: Extract the right data from your and your competitors’ pages!
Step 3: Analyze the data with our Facebook Audit Questionnaire!
Step 4: Use your findings to come up with a personalized action plan!
(Step 5: Do a little dance, you’ve officially been audited!)
To sum it up, those are the different steps that we’ll take you through. Feel free to skip ahead at any time.
Know Your Business – Get the Data – Analyze
Make Your Action Plan – Done!?
Step 1: What info does your business represent on Facebook?
Now that you understand the process, let’s collect some information about your business. Because to extract data from your Facebook page, you need to be clear on the following:
Your Target Audience Gender: male, female, or both
Your Target Audience Age: 16-25, 26-35, 36-45, 46-55, 56+
Your Target Location(s): up to four countries
Competitor #1 to Your Page: their Facebook page name
Competitor #2 to Your Page: their Facebook page name
This info helps you to create a profile for your Facebook page audit.
Step 2: How to get data from Facebook for your audit?
Alright! As soon as you are clear about all the background info on your business, it’s time to collect and analyze the data.
To do this yourself, you need to …
… make sure to have all the answers about your business’s profile.
… access your Facebook Insights page.
… set up an account with socialinsider.io.
Keep in mind: Social Insider is a paid tool. But of course, it’s included in our service when you have our experts of SEOintheSUN take care of the audit for you!
… add your Facebook account to Social Insider.
… gain deep insights into your own Facebook performance data.
… add your two main competitors to Social Insider.
… compare your page to your competitors.
To be able to extract data from Facebook Insights, you first need to access the tool via your Facebook page’s account. To do this, go to your page and on the top, you will see the Insights bar. Click on that and you’re in!
Remember that this section can only be seen by the page admin! If this isn’t you, the right person first needs to grant you access to the data by also adding you as an admin as well.
Do you want to gain more in-depth insights into your page and learn how to get data from Facebook pages of your competitors? Then we highly recommend signing up for Social Insider.
This is a paid software that allows you to compare many metrics of your page against any competitor. We over here at SEOintheSUN are true Social Insider experts as we have been using the tool for many years.
You still can analyze your performance through Facebook Insights and compare it manually to your rivals.
Just write down your own metrics and analyze your competitor’s pages by scrolling through their posts. Check their post frequency, the average engagement, page likes, etc.
Sound’s too elaborate? Of course, we’ll also include a full breakdown of Social Insider’s findings in our Facebook Audit Report service. This way, you don’t need to purchase the software yourself.
Do you want to continue this guide without Social Insider? Simply skip down to the next step and complete your very own Facebook Audit Questionnaire!
For everybody with Social Insider access, keep on reading to understand how to use the tool.
Once you login to Social Insider, press the green “+” button and add your Facebook page to your account. When the “add a Facebook page” box pops up, type in the name of the Facebook page that you want to analyze.
Then select the correct page from the drop-down list. Click the blue Next button, select 6 months from the menu and finally click Add Page.
On to the next element of Social Insider!
Click the date range in the top right and then on the blue Custom Range button. Select the range of dates for the last 3 months from today and click the green Apply button.
Now that you have your own insights collected, it’s easy to compare them to those of your competitors! To do this, click on Compare at the top right of the page and select your two competitors’ pages.
This setup will leave you with a nice side-by-side overview of your page performance compared to your competitors. Of course, we will make the same comparison for you in our Facebook Audit Report service.
Step 3: How to analyze Facebook data?
Now that you’ve fully understood how to get data from Facebook, it’s time to learn how to analyze it with our Facebook Audit Questionnaire.
Answering a few questions about the current state of your page will help you to develop an action plan to improve it. Each question has a score and together they add up a maximum audit score of 100.
After each question, keep track of your point total so that you can calculate the audit score in the end! If you can answer a question with “yes”, you get to collect the points. If your answer is “no”, your audit score won’t increase.
In case a question doesn’t apply to you, add the points as well.
- 5 points: Is your company name used as the page’s title?
- 4 points: Is your website listed on your page’s profile?
- 4 points: Is your address listed on the profile (if applicable)?
- 4 points: Did you fill in the about section?
- 4 points: Did you upload an appropriate cover photo?
- 4 points: Did you choose to upload an appropriate profile photo?
Does your page match the target audience criteria that you set yourself?
- 5 points: Does your most common fan age match your main target audience?
- 5 points: Does your most common gender match your main target audience?
- 5 points: Do your most common fan locations (i.e. countries) match your main target audience?
- 10 points: Has your rate of new fans increased by at least 10% compared to the previous 3 months?
- 10 points: Has the engagement rate of your page improved by at least 20% compared to the previous 3 months?
- 10 points: Are you posting on your Facebook page at least 1 or 2 times per day?
- 10 points: Do you have a good variety of post types?
Variety is the spice of life and this goes for Facebook pages as well! Be sure to keep things fresh by posting a wide array of different content.
- 5 points: Did you post more than competitor #1 but still remained under the “180 posts for the 3 month period” range?
- 5 points: Do you have a higher engagement rate per post than competitor #1?
- 5 points: Did you post more than competitor #2 but under the “180 posts for the 3 month period” range?
- 5 points: Do you have a higher engagement rate per post than competitor #2?
Now the only thing left to do is calculate your score. Remember: The grand total is 100 and you only need to add up your points from the different categories.
Whatever your score is, it basically shows how good your page performs in percentage according to industry best practices.
Step 4: How to make a Facebook action plan?
So far so good! You not only extracted your Facebook data but also analyzed it thoroughly with our audit questionnaire. Now it’s important to note the steps that you need to take to improve your page. This is called an action plan.
Creating an optimized Facebook action plan is vital to the success of your Facebook page. And in fact, it’s not that difficult to reach a Facebook Audit Score of at least 80 if you put the following recommendations into practice. Here are the questions that you need to ask yourself.
Can you further complete or improve your profile?
Do you need to correct the audience that you are targeting?
What steps can you take to increase your engagement rate?
Should you be posting more or less each week?
Do you need more variety in your posts?
For you to be able to properly respond, we put together some answers to frequently asked questions. Go through each item and consider which exact steps to take to improve your own action plan.
Remember, this information should include:
- Company name
- Company address (if applicable)
- Website link
- About section
- Profile photo
- Cover photo
You want to engage but not overload your audience. So how should your post frequency look like?
- High: 2 posts per day
- Low: 1 post per day
- It’s best to post 5 to 10 times per week, or 1 to 2 times per day.
- Reshare or curate posts every other day.
Compare your engagement rate to that of your competitors!
- Is your engagement lower? If so, your aim will be to increase your page’s rate above theirs.
- If engagement rate is below 1%, this is not a good sign and your content will need improving.
A variety of different posts is key, so keep it fresh and entertaining! Topics could for example be:
- Text posts
- (Live) videos
- 360-degree content
- Questions and polls
Once you went through all items, make a list of your next steps and what you want to improve. This is your very own Facebook action plan.
Then the only thing left to say for us is…